What is Wilderness Sports Customs?
Wilderness Sports Customs is a custom bike building program. With the expertise of our staff and access to the best bike brands in the industry, we help our customers make the most of their investment in a new mountain or road bike by providing a hands on experience, building their bike from the frame up. Customers can choose any level of customization, from minor upgrades to a completely personalized build.
I still don’t get it…
Look, we know that buying a bike is a big investment, regardless of your budget. We also know that finding the right bike, albeit a daunting task, can take your riding to the next level. That’s why our top priority is finding you the perfect bike, and building it just for you.
You can’t always find your two-wheeled soul mate in a line-up of stock builds at your local bike shop. For that reason, we order most bikes specifically for each rider. There are countless bikes out there in every shape, size and color – and among them all is your dream ride. We’re just here to help you find it and build it!
Our customs program goes beyond your typical bike-buying experience. If you are a total nerd like we are, then you think about all the pieces that make up your bike. You are probably already thinking about swapping wheelsets or putting a different fork on the stock build that is saved in your online shopping cart. Maybe you just love the color purple and want to swap out those boring hubs, headset, seat, grips…okay you get the picture. We’ll help you dial in everything from the technical specs to aesthetics and accessories. That’s what we’re here for.
The first rule of the Wilderness Sports Customs Program is that there are no rules. If you just want to upgrade your cassette, we can do that! Or if you want to customize every inch of your bike – we’re here for that too! At the end of the day, our goal is to send you riding off into the sunset with the bicycle of your dreams.
Okay, I think I’m getting it…
But what does that mean? What do you get if you choose a custom build?
- Personalized shopping experience
- One-on-one assessment of what you need and want out of a bike
- Broad range of upgrade options within your budget
- Confidence that your bikes fits you perfectly
- Hands on customization
- Expert knowledge and guidance from WS staff
There’s no one better to help you build your bike from the frame up than the crew at Wilderness Sports. After all, whenever we’re not working, you can find us out riding or wrenching on our own bikes.
I’m in! How do we do this?
The best place to start is in the shop. We’d love to pour you a beer and chat about your latest bike crush. But if you are still skeptical, or don’t live nearby, feel free to send an email to jt@wildernesssports.com. So get the most out of your investment, and start a custom bike build with us today!
What are my Options?
We are dealers for Specialized, Santa Cruz and Rocky Mountain for bikes and frames. Below are some of our favorite brands for all the bells and whistles:
- Shimano
- Chris King
- Fox Racing
- Rockshox
- Industry Nine
- SRAM
- Enve
- Cane Creek
- Maxxis
- Raceface
- DT Swiss
- Whisky Parts Co
- And more!
