Co-Owner and Creative Jedi
Born and raised in Georgia, Lucy made a break for Colorado shortly after marrying her college boo, JT. She grew up camping and hiking with her family and now loves riding bikes as much as possible. Her favorite place to travel is Bentonville, Arkansas – trails, good food, art, Bentonville has it all! When she’s not spending time outside camping, riding bikes, or paddling, you can probably find her with her creative wheels spinning. She is the force behind the marketing, events and creative projects at Wilderness. As a novice mountain biker, she’d love to talk to you if you’re a beginner or thinking about trying it out!
Co-Owner and Certified Gear Addict
Hailing from the Southeast, and the oldest of six, JT grew up racing dirt bikes with his siblings. After a few years of managing a rafting outfitter in North Carolina, he and his wife Lucy traded the heat and humidity for Colorado snow, and dirt bikes for mountain bikes. He likes to spend his summer days rafting, biking, and grilling out with his pups Sadie and Luna. JT wears many hats at Wilderness, and above all he’s the driving force behind the shop. He is always down to chat – gear, travel recommendations, you name it!
Co-Owner & Star Wars Nerd
A true Colorado native, Sean grew up just down the hill in Evergreen, CO.
Co-Owner & Financial Advisor
A not-so-silent partner, most days you won’t find Emily at the shop, but instead at her other job as a financial advisor. We’re lucky to have her on the ownership team to keep us on track! She is an avid runner, having completed a number of marathons including the Boston Marathon and most recently the Leadville Trail 100 in 2019. Emily grew up in rainy Western Washington and then moved to Southern California where she studied Studio Art and Fashion Merchandising. Emily is the youngest of six and knows how to be scrappy, but LOVES clothing and shoes. She contributes as a fashion consultant as much as possible when we’re previewing apparel for upcoming seasons.
Buyer & Hype Man
(To the tune of Fresh Prince of Bel Air)
On the east side of Cleveland born and raised
In the terrain park was where I spent most of my days
Spinnin’ out grabbin’ flippin’ all cool
And jibbin’ every rail outside of the school
When a couple of guys who lived in Colorado for good
Starting taking me into their backcountry hood
I went on one little tour and my mom got scared
She said “your taking AVY-1 and staying there!”
When Alex isn’t splitboarding, you can catch him ”spacin’ at the basin” or cooking up a storm. He also enjoys all forms of biking and playing with other peoples doggo’s.
Coming soon from Georgia! Cam is currently a manager at Wander North Georgia & Admiral Axe. We’re excited for him to bring his marketing expertise and find his place with the Wilderness Sports family. Come in and say hi, he’ll be here by August 16th!
If you don’t see (or hear) Daniel around the shop, then he’s probably in Golden at School of Mines where he’s studying Mechanical Engineering. If you do see him, then he’s probably explaining the anodization process, or debating the pros and cons of various bike modifications. Daniel is an avid climber, biker and tinker-er. He shines in the tune shop all year long, whether he’s fixing bikes or mounting skis.
Hair Model & Customer Service Expert
Sam is a long-time fixture at Wilderness Sports since his dad Scott was the former owner! He’s off to college at Montana State this year, but we’re roping him back into working over his winter break. Just look for the kid with the long blonde hair. Sam spends most of his time outside, running, biking, skiing, you name it. Skimo is his sport of choice in the winter, and you’ll often find him flying up Breckenridge in a skinsuit at 4am. He’s very knowledgeable about gear and always eager to share.