Hello there! 👋🏻 You may have noticed that we haven’t been posting as frequently on this little app. You are correct. Here’s why! 👉🏾 The dreaded “algorithm” of Facebook and Instagram has changed drastically in the last couple years, meaning that even those who follow us are seeing less of our posts. That means that these tiny squares aren’t as effective at spreading the word about shop happenings as they used to be. 👎🏼 So that means we’re spending more time finding other ways to communicate with you AND more time actually getting to know you in *gasp* R E A L L I F E 🤜🏿 Nonetheless, we will be making an effort to post more about the pertinent information that you need. We love being a part of your adventures and want you to keep tagging us in your posts so we can share them! 🤙🏽 Keep an eye (or ear) our for our other methods of communication, and if you haven’t already, go to the link in our bio to join our email list! We promise not to email you every day like some companies do...that’s just annoying. ✌🏾 Thanks for supporting us and being a part of this rad community!!! ...

Last day to save BIG on a new setup! The sale doesn’t include special orders and some popular items are selling out. So don’t wait! This might be your last chance to get the NEW skis you want at a killer price! ...

We’re so excited to host @fdrd.summit and @friendsofcaic for our second Backcountry Film Fest! Prizes, beer, and inspiring films? What could be better? Oh...CRAFTS! @the_frostedflamingo will be joining us before the film for some fun DIY projects - a portion of all proceeds will go to @fdrd.summit 😍 The whole event is kid friendly - so get your tickets for the whole fam now! ...

This Thursday is Ladies Night - Wax and Wine! Bring a friend and come learn all about at-home ski care! ⛷🍷 ...

Happy New Year! THANK YOU for two wonderful years, and for all the years yet to come! Working in retail can be challenging at times, but our customers and the community formed around our little shop make it SO very worth it. At the end of the day, it isn’t about the “stuff” we sell. It’s about the people who make the outdoors such an inclusive and welcoming place. In 2020 and beyond, we commit to supporting the individuals and organizations who do just that. The outdoors are for everyone, and it’s our job to provide the tools necessary to stay safe and have the best experience possible. We are so blessed to be just a small part of your journey as we explore these beautiful places together. You are the reason we are here. Cheers to 2020! 🥂 ...

Done freezing your face off? Come warm up and treat yourself to some new gear! ...

We’re here til 5 to help with all your last minute gifts! Plus get free gift wrapping! 🎁 ...

Have a wonderful holiday!!!! 🎄 ...

That feeling when you match the cotton candy clouds ☁️ @jack60385 and @level2ginger have been earning their turns with their new race setups! Doesn’t Shannon look fast?! ⛷ ...

Talk about earning your turns! These badass ladies skinned up Breck yesterday morning in negative temps. Way to crush it 💪🏻 ...